What is ERP and CRM?

Enterprise resource planning (ERP) systems as defined on Wikipedia, the integrated management of main business processes, often in real time and mediated by software and technology.

ERP is usually referred to as a category of business management software—typically a suite of integrated applications—that an organization can use to collect, store, manage, and interpret data from many business activities.

Customer Relationship Management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.

CRM systems compile data from a range of different communication channels, including a company’s website, telephone, email, live chat, marketing materials and more recently, social media.

They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers.

Which are their organizational benefits?

 

In addition to large companies, more and more small and medium-sized businesses in every industry have begun to consider the value and potential of an ERP system. Some of the benefits are:

• Business management in one system
•  Cost reduction
•  Improved productivity
• Customer relationship management
• Better in-house communication

As for the CRM system, the goal is to improve customer service relationships and retain customers as well as to contribute to increased sales. The majority of companies are considering acquiring a CRM system, primarily to improve the quality and consistency of their customer relationships and build a loyal relationship with them.

Organizations ranging from small to medium-sized enterprises benefit through:

• Easy access to customer information, such as past purchases and interaction history, which helps customer support representatives provide better and faster customer service

 

• collect and access customer data where it can help businesses identify trends and information about them through reporting and visualization features

 

• the automation of simple but necessary tasks related to sales funnel and customer support

What does Protogramma Informatics offers?

With 25 years of experience in business computerization and 23 certifications in SoftOne, our company ensures high quality service of ERP / CRM applications. Regardless of what system you will choose, the authorized staff of our company is ready to provide you with:

✓ The installation of the software you choose

✓ The presentation of the basic functions as well as the configuration based on the needs of the company and the preferences of the users

✓ The full and continuous technical support from our team for any question or issue that arises during the use of the software, throughout the contract

✓ Ability to connect any ERP you choose with myData of AADE including free upgrade, customization as well as training and support